One of the Best ever
You never actually own a Patek Philippe, you merely take care of it for the next generation
With this add they occupy one spot on the mind of the prospect
To be beautiful or exclusive many watches already occupy that space
To be Swiss or to be making watches since .... is also occupied
To be expensive it's also occupied
To be made by hand also
to be forever it's a new idea and now it's associated with Patek Philippe.
it's an investment for your children.
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