Everybody wants a MERCEDES
“It's all in the mind.”― George Harrison
From, Business Insider-
Mercedes-Benz just reported the best six months of sales in its history, with deliveries through June up 13%, to more than 783,000 units. Although sales in its German home market were flat over the period, buyers in the company’s other key markets turned up in droves:
No surprise here they have a brand. When you think about buying a car you know a Mercedes it's reliable, enduring reputation in engineering and some style.
But there are other car's that are also reliable (LEXUS) but no one wants to have a LEXUS unless it's much cheaper. Why is that? Because Mercedes built a reputation and we trust a Mercedes. No surprises.
The important thing to keep a brand is no Surprises and no discounts. If they have a reputation for quality if they did a campain with big discounts that would hurt the Brand.
Only inferior products need to do discounts. I guess that is the way the mind of must people work.
I don't know if Mercedes didn't hurt the Brand a bit with Class A, it's a small car and Mercedes is a CEO car. Never confuse the prospect.
On the same subject last here
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