Different vs better ?
quinta-feira, abril 26, 2012
David Barradas
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quinta-feira, abril 26, 2012 David Barradas 0 Comments
Thought of the Day
quinta-feira, abril 26, 2012
David Barradas
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Selling to people who aren’t searching for what you sell?quinta-feira, abril 26, 2012 David Barradas 0 Comments
The portion of the population that haven't bought from you or your competition yet is not waiting for a better mousetrap.
They're not busy considering a, b and c and then waiting for d.
No, they're not in the market. They don't believe that they have a problem that's worth the time and money they think it's going to take to solve it.
As a result, smart marketers don't market to this audience by saying, "hey, ours is better than theirs!"
If this group thought that they had a solvable problem, the would have solved it already.
No, they won't respond to a better-than-them pitch. Instead, they're much more likely to respond to a new statement of their problem and a new statement of the solution. Don't ask them to announce that they were wrong when they decided that they didn't need a tablet, a survival kit or an anti-impotence drug. Instead, make it easy for them to make a new decision based on new information.
Thought of the Afternoon
quarta-feira, abril 25, 2012
David Barradas
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Creativityquarta-feira, abril 25, 2012 David Barradas 0 Comments
I think to be creative we have to lose sight of shore this is the key.
he has the courage to lose sight of the
shore." - André Gide
Cartoon from SimoleonSense
Thought of the Day
terça-feira, abril 24, 2012
David Barradas
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terça-feira, abril 24, 2012 David Barradas 0 Comments
Thought of the Day
segunda-feira, abril 23, 2012
David Barradas
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segunda-feira, abril 23, 2012 David Barradas 0 Comments
Thought of the Day
sexta-feira, abril 20, 2012
David Barradas
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sexta-feira, abril 20, 2012 David Barradas 1 Comments
Thought of the Day
quinta-feira, abril 12, 2012
David Barradas
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quinta-feira, abril 12, 2012 David Barradas 0 Comments
Thought of the Day
terça-feira, abril 10, 2012
David Barradas
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terça-feira, abril 10, 2012 David Barradas 0 Comments
Thought of the Day
terça-feira, abril 10, 2012
David Barradas
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terça-feira, abril 10, 2012 David Barradas 0 Comments
Thought of the Day
segunda-feira, abril 09, 2012
David Barradas
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segunda-feira, abril 09, 2012 David Barradas 0 Comments
PS I think we live in a world where there is too much of everything (except some natural resources). In this kind of envoirment you need to be different to have a chance. If you are a commodity you will be without job. In this situation we need to provide for a different education for our children. If they do the same as everyone they will be a commodity (Commodity = many are like them and can be replaced with no diferrence) and they will have a difficult life.
Thought of the Day
quarta-feira, abril 04, 2012
David Barradas
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quarta-feira, abril 04, 2012 David Barradas 0 Comments
Thought of the Day
segunda-feira, abril 02, 2012
David Barradas
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segunda-feira, abril 02, 2012 David Barradas 0 Comments
http://www.siim.pt/btt/lisboa2012/?accao=geral&prova=Ultra_Maratona
Thought of the Day
segunda-feira, abril 02, 2012
David Barradas
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segunda-feira, abril 02, 2012 David Barradas 0 Comments
Russ Wermers
http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2024259
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