Different vs better ?

quinta-feira, abril 26, 2012 David Barradas 0 Comments

One of his core points is that we tend to confuse capitalism with competition. We tend to think that whoever competes best comes out ahead. In the race to be more competitive, we sometimes confuse what is hard with what is valuable. The intensity of competition becomes a proxy for value.
In fact, Thiel argues, we often shouldn’t seek to be really good competitors. We should seek to be really good monopolists. Instead of being slightly better than everybody else in a crowded and established field, it’s often more valuable to create a new market and totally dominate it. The profit margins are much bigger, and the value to society is often bigger, too.
http://www.nytimes.com/2012/04/24/opinion/brooks-the-creative-monopoly.html?_r=3&ref=opinion

PS This idea from Peter Thiel, is the core idea from the book Blue Ocean Strategy. I believe these days that our kids are wiser to study something different than to study what everybody else is studying even if they are on top of the ranking. If you go to the same schools and learn the same tricks you are a commodity easily replaceable. Also Al Ries has touched in this in all of his books.

Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant

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