Small is not beautifull

segunda-feira, maio 05, 2014 David Barradas 0 Comments

Excellence and size are fundamentally incompatible. 
— Robert Townsend


I am not sure this is still a fact. In the Globalization era a big company like Apple or Amazon can develop & offer things that the small player can not keep up with. The cost of the marginal product to Amazon is zero. The cost of 1 million or 2 million downloads is the same for a software company. In the new world the economies of scale are huge.

If there is a human component, some personalized service i guess Size & excellence are incompatible but except this Bigger can do better & cheaper.


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