First impressions
Placing the most important content at the beginning is a must, as is repeating it at the end. Anything in the middle of your message will be overlooked......... Should you have the choice of presenting first or last, you should always choose to present first, because you have an opportunity to anchor the first "beginning" point against which all other presentations will be measured.
From Neuromarketing, Patrick Renvoisé & Christophe Morin
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