Big Get Bigger
Adidas acknowledges it is hard to recruit at its headquarters near the Bavarian town of Herzogenaurach, particularly for design, marketing and digital roles, and admits it missed trends in the U.S. market, where Under Armour < ua.n> has just overtaken it as No. 2 behind Nike. Nike's better than expected earnings on Sept. 25 underscored its ascendancy.
Adidas is responding by locating some key design roles in the United States at the same time as investing heavily in new facilities at its home base near the historic Bavarian town where Adidas was founded by shoe maker Adi Dassler in 1949.
Many people thought that with internet you could work anywhere in the world, work from home , etc... Unfortunately what we have seen in the last 10 years is a concentration of everything in the big cities, Financial centers are attracted to London & NY, real estate in the center of London & New York are going trough the roof etc...
This is the reason i think Samsung is a short because it's located in Seoul and Seoul is not Silicon Valley. Unfortunately the best way to make a living is to be in the center.
Besides it is so much more efficient to live in a city! To get water in the countryside is a big problem & a big cost. Big get bigger is still the trend.
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