Don't take your girl to a cheap restaurant!
People value more expensive items. So let's give them what they need? how? You cannot price a commodity (indifferent product) very dearly. But if you create something unique about your product you can charge more and people are willing to pay as long as your product is not 100% comparable with the rest.That is the reason the marketing man is the most important person in a corporation.
One of the strange things about human beings is that they value only that which has a price. The free schools of America, and the free public libraries, do not impress people because they are free. This is a major reason why so many people find it necessary to acquire additional training after they quit school and go to work.
Napoleon Hill 1936
Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.
What we obtain too cheap, we esteem too lightly; it is dearness only that gives everything its value.
You have no idea how expensive it is to look this cheap.
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