Marketing trumps product
The Gokiso wheels the Kondos have made out of titanium and carbon fiber provide what they say is an incomparably smooth ride. Spin ’em on a test rack at 18 mph, and the bike wheels take six minutes to come to rest, compared with about 90 seconds for a high-end, resistance-impaired competitor. But it’s a level of quality few can afford: Each pair costs $7,900. In four years, Kondo has sold 30 and about 1,000 of simpler models that go for less than $3,300 a pair.
Japanese make the most clean, simple, efficient and beautiful products in the world. But unfortunately for them they are not good at Marketing.
I could find many buyers for these wheels. Yes i could sell thousands of them. When you have something that is the best, the most expensive, the tallest, the fastest, etc... you have a unique position.
I might enter the bike business soon!
More about the same subject
Share story
0 comentários: