The Ten Commandment for Business Failure
The Ten Commandment for Business Failure by Donald R. Keough, a former president of the Coca-Cola
Quit Taking Risks
Be Inflexible
Isolate Yourself
Assume Infallibility
Play the Game Close to the Foul Line
Don't Take Time to Think
Put All Your Faith in Experts and Outside Consultants
Love Your Bureaucracy
Send Mixed Message
Be Afraid of the Future
Lose Your Passion for Work - for Life
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